Different Types of Parachute Oil and Their Price Range
Parachute oil is available in several types, each designed to cater to the specific needs of customers. The different variants of Parachute oil include Parachute Advanced Ayurvedic Hot Oil, Parachute Advansed Aloe Vera Enriched Coconut Hair Oil, Parachute Advansed Jasmine Hair Oil, Parachute Advansed Coconut Hair Oil, and so on. The price of each variant varies based on the ingredients, packaging, and marketing efforts involved.
Parachute Advanced Ayurvedic Hot Oil is made using a blend of Ayurvedic herbs and coconut oil and is designed to provide nourishment to the hair from the roots to the tips. It is priced at around Rs. 250 for a 300ml bottle. Parachute Advansed Aloe Vera Enriched Coconut Hair Oil, on the other hand, is infused with aloe vera and coconut oil, which are known to provide hydration and nourishment to the hair. It is priced at around Rs. 75 for a 175ml bottle.
Parachute Advansed Jasmine Hair Oil contains the goodness of jasmine extracts, which provide a pleasant fragrance to the hair. It is priced at around Rs. 162 for a 300ml bottle. Parachute Advansed Coconut Hair Oil is the most basic variant of Parachute oil and is priced at around Rs. 75 for a 175ml bottle.
In conclusion, each type of Parachute oil caters to specific hair needs and comes with varying price points. Customers can choose the variant that best suits their hair type and budget.
Comparison of Parachute oil price with Competitors
Impact of Parachute Oil Price on Customer Purchase Behavior
The price of Parachute oil has a direct impact on the purchasing behavior of customers. Parachute is a leading brand in the hair oil industry and offers a variety of hair oil products catering to different customer needs. However, the price of the product plays a significant role in the decision-making process of the consumers. The following are some of the factors that determine the impact of Parachute oil price on customer purchase behavior.
Increasing Price Sensitivity among Customers
Today's customers are becoming increasingly price-sensitive due to economic uncertainty and the availability of various cosmetic brands with cheaper alternatives. The customer's willingness to pay is decreasing, which is leading to a shift towards more affordable products with value for money. This has affected the sales of Parachute oil, as some customers may opt for other, cheaper alternatives.
Product Differentiation
Parachute oil has introduced various strategies to attract customers and differentiate its products from other brands. The brand has launched small packaging sizes at affordable prices, introduced promotional discounts, and attractive schemes to create value for its customers. Such efforts help in differentiating their product from other brands and developing a loyal customer base.
Quality and Performance
The quality and performance of the product are significant determinants in the purchasing behavior of customers. Parachute oil focuses on improving the quality and performance of its products to justify the premium pricing. The studies and research behind the formulation of these products demonstrate expertise and authority in the hair oil industry.
Brand Loyalty
Parachute oil enjoys the loyalty of its customers due to its market standing and years of experience. Customers are more likely to stick with their preferred brand despite price fluctuations. Parachute oil has maintained its market share through brand loyalty and increased product differentiation.
Conclusion
Parachute oil price has a direct impact on customer purchasing behavior, and the brand has taken several measures to meet customer expectations. The price of the product is still an essential factor, and the balance between premium pricing and value for money must be maintained. Parachute oil continues to strive for improvement, using innovations, research and brand loyalty strategies to maintain its dominance in the hair oil industry.
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